A superstar, even before he opens his mouth.

We’ve been listening to Matisyahu today, and I must say it is absolutely fantastic; I bet Sony thought exactly the same thing when he walked through their doors:

Matisyahu: Hi, I’m Matisyahu.
Sony: And what do you do?
M: I sing.
S: (Sony people inwardly shake their heads, wondering how they could make such a bad decision)
M: (Waits, smiling)
S : You sing the Klezmer?
M: Umm, no.
S: (Bowing to stereotypical behaviour) But…but your Jewish, right?
M: Yep. Orthadox, that’s me.
S: So if you don’t sing the Klezmer, what is it you DO sing?
M: Reggae.
S: ($$$$$$) Here, Matis, please wipe your feet on my face.

And this was probably before they heard his music. I’m not particularly keen on Reggae, but his stuff rocks.