McDonalds suck in so many ways that I refuse to waste the time thinking about them all, but just watching the World Cup match (Italy vs Ukraine), where one of their advertising boards showed this year’s McSlogan, I feel it is time to give a sentence or two to one of the ways.

Question: Since when has it become acceptable to write the personal pronoun, I, in lower case.

Answer: It has not.

Enough is enough! From this day forth I shall use the most scathing of insults, and you shall be know to me as mCdONALD,S.