Man 1 : “I’ve got an XR8000.”
Man 2 : “What?”
Man 1 : “You know, the new Colgate electric toothbrush.”
Man 2 : “Err, no.”
Man 1 : “It came out yesterday. The X..R..800.”
Man 2 : Takes out knife and stabs his friend to death.
And so it shall happen, as the world of marketing goes as crazy as Man 2, or Edwin R. Ballestrade, as he shall be known.
You see, I get the idea that cars, motorbikes, computer components and a miriad other products need to have a product code. Toothbrushes, on the other hand, do not, and I have yet to find anyone that knows the difference between the Sonicare 5850 and the Sonicare 8300. And if that day ever comes then I shall consider becoming a disciple of the aforementioned (ficitious) Mr Ballestrade.
N.B. I didn’t make it clear, but Man 1 and Man 2 are friends. I mean, it wasn’t so that Man 2, after speaking to Man 1, turned to a third person (who was the friend) and knifed him. But perhaps you got that. Still, best to keep things clear in these matters.