Apart from the occasional, hypocritical moaning, I don’t really care that my t-shirts may well have been made by some 7-year old girl in Pakistan. Earning a risible wage, Bob (not her real name) prostitutes herself during the hour a day free time she gets, probably and pathetically to the kind of people who own the sweat-shop she calls work.

While far away echoes of “Come on Bob, just do it!” ripple over the continents, I’m quite willing to support the regime if it gives me a good feeling in my wallet. I support this type of injustice, not because I’m callous, but because if I didn’t, I wouldn’t buy the product.

It was a nice surprise, then, when Jo turned up this afternoon with our usual bag-in-box red wine, Ecologica. Not only has it been one of the very cheapest three-litre boxes one can find in Sweden, but, as its name implies, it’s made from organically-grown grapes.

Now the wine has become one even more of a bad-conscience mollifier, since the new packaging also displays the Fair Trade moniker, meaning untold riches to the Argentinian workers involved in giving us (almost) daily pleasure and the occasional headache/temporary regret.

So, with the balance redressed I can finally get those Nike trainers I’ve had my eye on.

When trying to obtain good deals on videogames I used to use the time-consuming method of opening every shop I wanted to search in a different tab and manually searching. With the amount of shops being around ten, this was a soporific procedure, but was warranted because of the limitations that the mainstream price-comparison sites afforded.

I have been rather unmoved by Pricerunner, with its plain, yet untidy, layout, and limited range of shops that it searches. While there is nothing inherently wrong with the set-up, I often felt there were bargains out there that I’d missed, and the additional information about the products was perfunctory.

An uncelebrated gem amongst the crowd is the Swedish site, Prisjakt, that sets itself above its competitors by a plethora of information. The search criteria function is well-implemented (though unused for the most in my case), and there is a nicely thought out, unintrusive pop-up window for every game’s price-development over the last 60 days.

There are a few other helpful functions, and, while these may not seem to set it apart from Pricerunner and the like, it makes for a more complete approach, especially with a larger database of shops used when searching. I do not get the nagging feeling that somewhere, just somewhere there is a shop which could save me an additional amount of money on my desired purchase, even if there quite possibly is.

I have already saved myself a tidy sum on the 10 or so products I’ve bought through Prisjakt, and its presence in the market is welcome.